Whitney Wilson

Senior Copywriter | Beauty & Brand Storytelling

I’ve wanted to make a living with words for as long as I can remember. Before I knew copywriting was a career, I just knew I wanted to write something people would actually want to read.

Turns out, the path there wasn’t exactly linear. I built my career across writing, luxury sales, beauty, wellness, leadership, and marketing, which gave me something a degree never could: a front-row seat to how people think, what they want, what earns their trust, and what ultimately moves them to act.

That perspective shapes the way I write today. I’m a creative copywriter and marketing strategist who knows that great copy has to do more than sound good. It has to understand the person on the other side of the screen. It should make them feel something, see themselves in the story, and give them a reason to care.

Whether I’m developing a brand voice, launching a product, building a campaign, or turning a complicated idea into copy that feels effortless, I’m always looking for the sweet spot between creativity and strategy.

Because the best brands don’t need more words. They need the right ones.

Headshot of a woman with light brown skin, curly blonde hair in a bun, wearing a black top, smiling, against a plain white background.

  • "Loved working with Whitney! She checked off all my boxes and would have kept her if I could. She goes above and beyond your expectations and works really well with others. We miss her dearly. She will not disappoint!"

    — Nan Yi, Creative Director at BeautyBio

  • "I’ve always had great experiences working with Whitney. She brings such a wealth of knowledge when writing about beauty or the beauty industry; when paired with her technical abilities she’s a powerhouse."

    ― Ashley Bevans, Director of Social/Influencer Marketing at BeautyBio

  • "Whitney is a go-getter. She can handle any project assigned to her and asks all the necessary questions required to do the job to the best of her ability. She's capable of high output and handles herself well in high stress situations. Whitney keeps a level head and knows how to show up as a great collaborator and leader. I truly miss having her on my team and know much greater things are ahead for her writing career!"

    ― Alyssa Levitz, Art Director at BeautyBio

  • "Whitney could take a brief and run with it - making it her own while staying on brand. She was always great about asking for and implementing feedback graciously and efficiently."

    ― Abby Whitmer, VP of ECommerce at BeautyBio

Whitney Wilson

Senior Copywriter